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Augor: There Will Be Blood
by Mark Mauer
February 11, 2008
LA WEEKLY

Somehow, I doubt that Paul Thomas Anderson is going to love this so much that he'll grab it to hang in his house the way Murakmai did with Augor and Revok's piece a couple of weeks ago.


Shelley Leopold got this picture of an excellent billboard liberation project done by Augor at Melrose and Mansfield. The There Will Be Blood  imagery just barely survives with the logo, fire and Daniel Day-Lewis facing away, watching Augor's letters come to life.

If you want to see it in person, better get there fast. With the Oscars coming up, the studios probably won't find this in the least bit amusing.

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There Will Be Graffiti
LAIST
February 11, 2008

Eight Oscar nominations, a healthy box office gross and a popular catch phrase was not enough for There Will Be Blood. Now it sports the coolest billboard in town. The altered ad, located on Melrose and Mansfield, is another great piece of art by LA's own AUGOR.


The integration of the tag with the actual imagery of the billboard is excellent. Notice how America's favorite bowler sits on the skull; as if Paramount Vantage's marketing meant it that way.


Go check it out before its replaced by a Cucuy en la Mañana picture.

By Shelley Leopold

In the early morning hours in mid-December, an amazing masterpiece of epic pink proportions appeared above the Melrose strip. Not MOCA's Murakami billboard itself, but rather a young curator's fantasy art show: "Murakami/AUGOR/REVOK." The spectacle lasted two days, and then it was gone. For most of us who missed it entirely, the billboard became art-opening gossip - already a mythic achievement - and yet another coup pulled off by a couple of L.A.'s most prolific and talented AWR/MSK writers.

Luckily, REVOK carried his camera that day, and L.A. Weekly received the photo; we were wowed. So, it turns out, was Murakami, whose Kaikai Kiki studio found the evidence via the Internet and had the billboard surreptitiously removed. Murakami buffing billboards all the way from Japan? On the contrary, according to his representatives, he found it "so wonderful, he had to have it for his collection." Our billboard is now on its way to Tokyo.