Saturday, January 6th, Primal Urge of San Francisco celebrated its grand opening. Artists Marcus Pacheco, The GRIME, Yutaro, Norm, and Phil Holt, have grouped together, offering connoisseur quality tattoo work in a city known for its tattoo enthusiasm.

The artists opened the doors to their private second story studio, allowing all to enjoy in the new space they've created. Having left their previous location as Art Work Rebels, the new space has arrived with a new, yet familiar name, Primal Urge -- a name that recalls the scope of influence this shop had in its 1990s incarnation. With Marcus Pacheco as a guiding light, Primal Urge became a focal point for what was then a new style of tattooing, art influenced by painting, a wider color palette, bold line work, images related to grafitti, pop art, etc.

by: Dean Schubert

Primal Urge Studio
3415 Cesar Chavez
San Francisco CA 94110
(415) 552. 4297